Build-A-Bear
  • 16-Nov-2021 to 01-Jul-2022 (CST)
  • Marketing
  • St. Louis, MO, USA
  • Full Time

This position is responsible for developing and overseeing the implementation of high-volume global marketing campaigns, marketing programs, and product marketing campaigns that drive traffic & revenue for the corporately held omnichannel business. Primary responsibility is to work with brand, merchandising, and all marketing teams to develop campaign platforms and strategic integrated marketing plans and execute them with excellence across all marketing channels. This is an exciting time for this position as they will focus on new business initiatives, e-commerce and outbound licensing.

Responsibilities:

  • Serve as creator and strategist of key campaigns and integrated marketing plans
  • Develop creative platforms that will meet the business needs for a specified time period, inclusive of working with the Creative department to develop strong key visuals that will work across all marketing channels and deliver the needed business results
  • Develop events and promotions that follow and enhance seasonal celebrations of highlight product stories that are relevant to customers
  • Lead development process of marketing campaigns for specific timeframes inclusive of collaboration and alignment with other marketing teams and departments
  • Lead development of presentation materials as well as present marketing campaigns to gain alignment from executive leadership team
  • Serve as connector and leader across marketing channels in integrated marketing approach, planning and timelines
  • Develop integrated plans based on key campaigns that they have developed and received alignment on for the time period
  • Provide guidance on all marketing creation across all marketing channels
  • Ensure clear communication of plans and deadlines across all channels to ensure executive with excellence
  • Develop and maintain accurate tools used by entire marketing team for integrated marketing execution
  • Lead marketing development of hindsight recap post-campaigns to secure learnings for future development and implementation
  • Works with the team to ensure that execution supports strategy and KPIs are tied to campaign goal and ultimately drive business
  • Provide strategic input into work media expenses in advertising budget
  • Identify synergistic outbound licensed marketing opportunities
  • Align partners to deliver on marketing goals and maximize the potential of each partnership
  • Serve as primary contact in coordination of outbound licensing marketing partner programs
  • Ensure adherence to established partner brand standards on all marketing collateral
  • Partner with Creative department to develop artwork that best supports the plan
  • Other duties as assigned by management, inclusive of service on task forces and supporting marketing team responsibilities

Qualifications:

  • Bachelor's degree required
  • 5-7 years of experience in Marketing required; 8-10 years preferred
  • Proficiency in Microsoft Office programs required
  • The ability to think strategically and creatively
  • Strong planning and organization skills
  • Strong written and verbal communication skills with the ability to communicate a vision and plan to peers and executives
  • Reliable and dependable
  • Managerial abilities
  • Flexible and adaptable to change

Apply online at http://careers.buildabear.com (Choose Corporate Office Opportunities)

Build-A-Bear Workshop® offers an exciting, fun and fast-paced work environment. One of our core values is "Embrace" - we value the diversity, individuality and background of our associates, Guests, and business partners and we cultivate an environment of inclusion.

Come see the difference in our company culture!

Build-A-Bear
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